Run Google Ads & Meta Campaigns Without Breaking HIPAA Compliance
Navigate the complexities of digital advertising on Google and Meta while maintaining HIPAA compliance and protecting sensitive patient data
The Hidden Cost of Non-Compliance
Financial Impact
Severe Financial Penalties
Up to $50,000 per violation per day
Annual caps of $1.5 million per violation type
Additional state-level fines
Legal defense costs
Operational Impact
Disruptions
Mandatory cessation of advertising campaigns
Required external audits
Mandated corrective action plans
Ongoing compliance monitoring
Trust Impact
Reputation Damage
Required public breach notifications
Loss of patient trust
Negative media coverage
Competitor advantage
Legal Impact
Legal Consequences
Criminal charges possible
Civil litigation exposure
Mandatory HHS reporting
Extended compliance monitoring
Default Advertising Setups Commonly Breach HIPAA Compliance
Automatic IP address collection
Google Ads and Meta's standard pixel tracking automatically collects and stores Protected Health Information (PHI)
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Conversion tracking
Standard conversion setup creates a direct link between user medical interests and their personal data
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Form Submission Tracking
Default form tracking captures and stores protected health information from user submissions and inquiries
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Cross-domain user journey mapping
Standard tracking pixels follow user behavior across multiple sites, linking medical interests to real identities
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HIPAA Guarantee
Server-Side Events
No direct pixel implementation
Data filtered before sharing
PHI never leaves your server
Complete control over data flow
Secure Infrastructure
Reverse proxy implementation
IP address anonymization
Secure data transmission
Isolated tracking environment
Bespoke Integrations
Works with existing setup
Maintains tracking accuracy
Preserves conversion data
HIPAA-compliant architecture
Our process
How we work
We believe in taking a strategic and methodical approach to every project we undertake.
1
Discovery
We start by getting to know you and your business inside and out. We'll schedule a discovery call or meeting to discuss your goals, objectives, target audience, and unique challenges.
Strategy Development
Next, we roll up our sleeves and dive into strategy development. Drawing on our expertise and industry insights, we'll develop a customized digital marketing strategy tailored to your specific needs and objectives.
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Implementation
With a solid strategy in place, it's time to put our plan into action. Our team of experts will work diligently to execute the various components of your digital marketing campaign.
Continuous Improvement
Finally, we believe in the power of continuous improvement. We'll work closely with you to gather feedback, assess results, and identify opportunities for growth and refinement.
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